Digital marketing blog CoopDigitalMedia has been acquired by DigitalMedia Group for a reported €15m.The acquisition includes the digital marketing company’s existing brands, including the Coop website, and its digital properties including Coop Magazine and Coop Social.The company will also continue to operate its digital assets in Ireland.DigitalMedia will continue to manage its digital content forRead More
How to make digital marketing more effective
Digital marketing has taken off in recent years, with an explosion in the number of blogs and social media accounts. But to get a clearer picture of the scope of the challenge, the authors of the new Digital Marketing Resource guide look at how to make it work and what strategies to implement to maximize theRead More
New Google Ads Ads app: Get your Google Ads in the palm of your hand
The New Google Ad Manager app is coming soon, and Google is introducing a new way to get your ad into the palm.You can download it today, and once it’s installed, you’ll be able to easily launch Google Ads right from your mobile device.That’s right, you can launch Google AdManager from the app’s home screen.It’sRead More
How to leverage social media marketing concepts in your digital marketing campaign
I know, I know… it sounds silly.I know.But it is true.In this article, I’m going to share with you a few of the social media strategies that I’ve found to be very useful in my digital marketing campaigns.There are plenty of other strategies out there that may work for you too, but if you wantRead More
When you’re a freelancer, you’re competing with a giant digital marketing company
Google News article Digital marketers will always find themselves in competition with the giants of the industry.Whether they’re in the $50,000 to $100,000 per year range, or in the tens of thousands, digital marketers face a plethora of competition in the marketplace.That’s why digital marketers are constantly looking for ways to compete with the bigRead More
The digital advertising industry is facing a serious downturn
More than 70% of the ad dollars spent online by marketers are being redirected to mobile and social.The industry is also facing a severe shortage of digital content creators.The National Association of Broadcasters is asking the Federal Communications Commission to establish an independent, multistate agency to oversee digital advertising.It wants the agency to be headedRead More
What’s the best digital marketing strategy for you?
The best digital strategy for your business can be found on the internet.It’s often overlooked and misunderstood.Here are five strategies that will keep you from wasting money on pointless digital marketing.1.Create a simple website, blog, video and social media strategy.You should be writing and posting about your business on your own website.If not, you’ll likelyRead More
Restaurant chains are losing $2bn per year on their digital marketing strategy
Posted by Business Insider Australia on July 19, 2019 12:05:03The rise in digital marketing costs is hitting hospitality companies hard, with an average of $2.7bn spent each year on digital marketing, according to a new study from digital marketing expert Pinnacle Research.Key points:The study, which found hospitality spending rose by 12 per cent in 2019Read More
How to get paid with digital marketing: A step-by-step guide
Digital marketing can be the fastest-growing segment of the online marketing industry, with an estimated $1.5 trillion in sales in 2017, according to DigitalMarkets.com, a digital marketing consultancy.But how do you earn money as a digital marketer?It’s not all fun and games, but the simple act of marketing your business online is an important stepRead More
Which of the following brands can help you grow your digital marketing team?
A brand can be used to build a brand identity, which is crucial in building trust in your business and attracting new customers.Here are some things to keep in mind when creating a digital marketing strategy.Brand identity – What does it mean?A brand name or logo can have many meanings.The main idea is to buildRead More
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