Digital marketing blog CoopDigitalMedia has been acquired by DigitalMedia Group for a reported €15m.The acquisition includes the digital marketing company’s existing brands, including the Coop website, and its digital properties including Coop Magazine and Coop Social.The company will also continue to operate its digital assets in Ireland.DigitalMedia will continue to manage its digital content forRead More
Website optimization
New Google Ads Ads app: Get your Google Ads in the palm of your hand
The New Google Ad Manager app is coming soon, and Google is introducing a new way to get your ad into the palm.You can download it today, and once it’s installed, you’ll be able to easily launch Google Ads right from your mobile device.That’s right, you can launch Google AdManager from the app’s home screen.It’sRead More
The digital advertising industry is facing a serious downturn
More than 70% of the ad dollars spent online by marketers are being redirected to mobile and social.The industry is also facing a severe shortage of digital content creators.The National Association of Broadcasters is asking the Federal Communications Commission to establish an independent, multistate agency to oversee digital advertising.It wants the agency to be headedRead More
How to Build a Digital Marketing Strategy for Digital Marketing Jobs
Digital marketing jobs are hot, and it’s hard to ignore how many companies are looking to hire the kind of digital marketing people who can make their clients’ digital campaigns more engaging, effective, and relevant.But, if you’re looking to build a digital marketing strategy for your business, here are some things to think about beforeRead More
How to drive engagement through video and video ads
Digital marketing video has become a key tool for building engagement, says Brian Dabrowski, co-founder and CEO of Dabricks.In a recent interview, Dabbsky outlined some of the techniques that can help drive engagement in digital marketing.“If you have something that’s going to be seen a lot, it’s important to put it out there.And the wayRead More
How to buy the perfect mobile game in India
An Indian startup is trying to help its users create great mobile games. Its been dubbed The Mobile Game Crafter, and it has raised $6 million from venture capital firm Aabre Capital.The company, which has so far raised $15 million, is focused on the creation of a digital marketplace for mobile games, in a way similar toRead More
‘The most dangerous game’ for scorpion online: ‘This is the most dangerous time for scorpions in North Carolina’
The most dangerous scorpion in North America is now in the market, and its popularity is skyrocketing, says scorpion expert Michael A. Beaumont.The North Carolina Department of Agriculture and Consumer Services is reporting an increase in the number of scorpions found in the state.The agency also reports a rise in the amount of scorpion baitRead More
How to get your digital marketing resume reviewed and sent to your recruiter
There are a few things you can do to ensure your digital advertising resume is professionally reviewed and forwarded to your recruiting firm.You can review your digital ad campaign’s website, email, social media, mobile apps and website analytics, which can help to identify any errors or typos.You may also be able to ask for anRead More
When to invest in digital advertising – Part 2
Digital advertising is one of the hottest industries in digital marketing and you may have heard the buzz about it.But do you know how to invest?Let’s take a look at the pros and cons of digital advertising and the potential pitfalls.Digital advertising is a new and fast-growing area of marketing.It is booming and the industryRead More
Digital marketing is on the rise, but the next wave of digital marketing is still a long way off
Digital marketing, the practice of connecting people to products and services online, is on track to grow even as the growth in the digital marketplace slows down.In a new study released Tuesday, Pew Research Center found that digital marketing grew at an annual rate of 8 percent from 2013 to 2019, the highest growth rateRead More
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