How to Make Digital Marketing Work for You

Simplify your digital marketing.Get to know your audience and find out if their needs are being met. In this article, we’ll explore the key components of an effective digital marketing strategy and offer tips on how to get started. We’ll focus on marketing tools like social media, social shares, video, text, email and more.We’ll also explore howRead More

How to create an email campaign that’s unique and engaging

Time article The best emails are the ones that work.And for marketers, those campaigns are hard to create.But that’s exactly what Lincoln Digital Marketing does for marketers.They created a campaign called The Only One.In its first week of use, the campaign got more than 15,000 emails from more than 500,000 people.The campaign uses a combinationRead More

How to Get a Job in the Digital Media Industry

The digital marketing industry is a very big one and is changing very rapidly.You are a writer, or designer, or whatever.You want to write a book, or create a social media marketing campaign, or do some other kind of creative work that is more about your craft than about your business.But in order to getRead More

How to use Google Analytics to create a custom, live-streamed webinar

The Google Analytics dashboard is not the only tool you need to manage your online marketing efforts.You can also use Google’s Live Webinar feature to create an interactive webinar, where attendees can watch live, annotated content, for example.In this article, we’re going to walk you through creating an interactive live-view webinar from the Google AnalyticsRead More

When a tech company says it’s going to make $100 million, they’re going to spend $1.3 billion on marketing

Apple, Google, and Amazon are all huge spenders in digital marketing.Apple is now the most successful digital marketing company in the world, with nearly $1 billion in revenue.Google is second, at $1,926 million.Amazon, third, at nearly $979 million.But Amazon, Amazon, and Google are not alone.Over the past few years, tech companies have taken a lotRead More

Which brands are doing the best digital marketing?

It’s a question that comes up in every digital marketing conference these days.The same questions that come up in conferences like the one hosted by Google’s chief executive, Sundar Pichai.The answer to this question can be found in the digital marketing strategy that the companies at Google, Facebook and other companies are using to reachRead More

How to build a digital marketing magazine

BANGKOK, Thailand — In a small city tucked into the hills of Thailand’s west, a young couple with two young children are busy putting together a digital-only marketing magazine.They’re doing it on a shoestring, borrowing money from their friends to buy the print edition of their local newspaper and putting it online.The print edition, whichRead More

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