More than 70% of the ad dollars spent online by marketers are being redirected to mobile and social.The industry is also facing a severe shortage of digital content creators.The National Association of Broadcasters is asking the Federal Communications Commission to establish an independent, multistate agency to oversee digital advertising.It wants the agency to be headedRead More
digital marketing seattle
How to make money online from scratch
If you want to make more money online, you should start from scratch.That’s the advice given by one of Ireland’s leading digital marketers and entrepreneurs, who has also built a successful online business.“I think it’s a huge waste of time and effort,” said Patrick McCarthy, CEO of Digital Marketing Services (DSS).“It’s a waste of effortRead More
How to use the best social media tools for marketing the digital age
Digital marketers need to be more proactive with digital marketing, said Jessica McLeod, a senior director at Digital Marketing Trends. McLeod added that the marketing tools that are used today are not as efficient or effective as they were in the past, and it’s not clear how they will evolve in the future. “But I thinkRead More
Why you need to be digitally savvy with digital marketing insurance
A digital marketing professional needs to be digital savvy with any insurance strategy.If you’re looking to build a digital marketing business, it can help to know a few things before you even begin.There are a number of factors that come into play when building a digital business.For example, what type of digital marketing strategy isRead More
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