How to beat the bac audit in a digital marketing campaign

Digital marketing is all about cost, and it’s one of the most crucial parts of a campaign.While cost and budget can’t be separated out completely, it’s the one thing that should be looked at closely.When you’ve made a decision on which platform or application you want to use to launch your digital campaign, you needRead More

How to use social media to win at the game of life

A few weeks ago, I wrote about how the concept of “gamification” in social media marketing is changing how people engage with digital marketing.And that’s important because it means that when we want to drive revenue from our digital business, we need to understand exactly what we are doing and how it will translate intoRead More