By Simon Bowers, Business Insider Australia’s top taxi service Uber is finally ready to start working with a national media company to promote its own brand in Australia.
On Monday, Uber announced it would be opening a hubspot office in Melbourne and Sydney in early 2018 to develop a new national digital marketing strategy.
“We are excited to bring our expertise to a number of markets including Sydney and Melbourne,” said Uber Australia chief marketing officer Nick Hahn in a statement.
“This will be a fantastic opportunity for our local media partners to partner directly with our team to deliver content that will help drive our company’s future growth and to help us build our brand in a digital age.”
The launch of Uber’s new hubspot offices in Sydney and Sydney, where the ride-hailing service is also partnering with local media, is a step forward for the ride sharing service in Australia, as the nation has been slow to adopt digital marketing techniques.
In the US, Uber launched its first hubspot in New York last year and since then, it has expanded to cities across the US and is planning to expand its hubs to more cities by the end of the year.
In Australia, Uber has been working with local press and local media for years, but this time around, the company has made the move official.
The launch comes as Uber faces growing competition from other ride-sharing services such as Lyft and Sidecar.
The US ride-share market is estimated to have grown from about $9 billion in 2016 to $28 billion in 2019, according to research firm App Annie.
This growth has been fueled by the popularity of Uber and its rival Lyft, which have both gained a large share of the market.
According to the App Annie report, Uber’s global market share is up from less than 1% to more than 4%.
Hahn said that Uber would use its hubspot experience to work with local newspapers and other media outlets in a way that would make them more visible to their users and help them better engage with their audiences.
“The hubspot is going to give our journalists the opportunity to connect directly with their users,” Hahn said.
“We are looking at doing the same with our local digital media partners, but also working with them directly to create a great content experience.”
In an interview with ABC News last month, Hahn also revealed that Uber was looking to use the HubSpot office to help improve its “customer experience” in the US.
“You can’t take our existing platform and make it better, so we are looking to take our experience and put it into the Hubspot,” he said.
“That will make it so that we’re providing the same quality service, that’s the goal, to our users.”
I think it will give our customers an even better experience.
“Hahn also explained that Uber is not a competitor to Lyft in the American market, but the ride service has been looking to expand internationally and in Australia it is not far behind.
Hahn told ABC News that Uber has “no intention of losing the market to Lyft,” and that the company is “trying to expand.””
The world has changed.
There are new opportunities in the market.”