Digital marketers need to be more proactive with digital marketing, said Jessica McLeod, a senior director at Digital Marketing Trends.
McLeod added that the marketing tools that are used today are not as efficient or effective as they were in the past, and it’s not clear how they will evolve in the future. “
But I think the most important thing they can do is understand that digital marketing is a global industry and they need to engage with consumers across platforms.”
McLeod added that the marketing tools that are used today are not as efficient or effective as they were in the past, and it’s not clear how they will evolve in the future.
For example, digital marketers should be aware of how they can increase engagement in Facebook and Google+ by focusing on content and engagement with influencers, and how to use social media platforms like Instagram and Twitter to engage directly with customers.
“It’s going to be very hard for digital marketers to compete with what the digital industries are doing today,” said McElwain.
She added that marketing to a targeted audience is key.
“Digital marketing needs to be a strategic way to reach a target audience and to be able to understand that they are important to them and that they’re valuable,” she said.
“We need to understand how the audiences we’re targeting are engaging with us.
It’s important to understand the type of consumer that’s coming in and how they’re using the platforms.”
For example: If you’re selling a digital product, McElhain said, it’s important that you know what kind of people are using the product, and that you use the right channels to reach them.
You can also use Facebook, Twitter and Instagram to reach out to consumers that are less likely to have social media accounts.
“People are more likely to look for things that they’ve seen on social media,” she added.
Another strategy that McElwyne suggested is to reach consumers who might be interested in an ad campaign, but they’re not sure what to do with the advertising dollars they’re making.
“They’re spending a lot of money, but you want to find out what they’re looking for,” she explained.
If you’re in the process of getting a new product out, use the product as a stepping stone to get more people into your market.
You might want to do a test run, and then test it out in your community.
Find out what’s driving people to your audience.
You can get a lot out of your audience through product reviews and other online content, said Schofield.
“What we find is people who are interested in buying our product really want to know about it, and we really want them to share that with others,” she continued.
“So if they’re a regular consumer of products they might be excited to hear about our new product and they’re interested in our brand and are interested to try it out.”
McElwynes also said that marketing through Facebook can be effective for new and experienced marketers, and she encourages digital marketers who are just starting out to start by using their existing marketing channels.
McEldowney said that if you’re just starting a new business, it may be a good idea to do some research before starting your marketing.
You’ll want to understand who the customer is, what their interests are, and the products they are looking for, she said, and use those information to determine the best ways to reach those consumers.
Schofield said that the next time you see someone who is interested in your product, you can use the same approach you used for the person you were talking to to.
“You can ask them a few questions and let them know that you have a product they can try and maybe you can help them with some questions as well,” she told Mashable.
“I like to take my customers to my website, so I’m always interested in getting their email address so that I can give them some free information.”