If you want to make more money online, you should start from scratch.
That’s the advice given by one of Ireland’s leading digital marketers and entrepreneurs, who has also built a successful online business.
“I think it’s a huge waste of time and effort,” said Patrick McCarthy, CEO of Digital Marketing Services (DSS).
“It’s a waste of effort and time because you have to do a lot of research, you have a lot to do and it’s not always clear where the money is coming from.”
Mr McCarthy said he realised that in his early years of entrepreneurship, he was doing a lot more work than was possible.
“In my 20s I was making more money from the internet than from sales and marketing, so I realised that it wasn’t necessarily for me,” he said.
“But at some point you need to look at the bigger picture and realise that you’re not doing it for the money.
You’re doing it to improve yourself and improve your career.”
Mr Rodgers, who runs a software company, was born in the city of Cork in 1977.
His parents had left the family when he was just three years old and he spent his childhood in the suburbs.
He worked in the family business until he was 12 and later moved to Dublin.
After graduating from university, Mr Rodgers moved to London and worked for a few years at an international accounting firm before moving back to Ireland.
He has since built a business from scratch using a combination of outsourcing and a mix of free and paid software.
“What you need is an accounting software,” he explained.
“You need to be able to do an audit of your website and a few other things, then you need a CMS or a CMS client and a database.”
The client then gives you a database to manage it.
“There’s a lot that’s behind the scenes that you need, like databases, content and email, and you need some sort of business plan, which is what I do,” he added.
Mr McCarthy is now based in Dublin and has more than 25 clients across Europe and the US.
He said he was lucky to have a “very well-educated” and “knowledge-led” management team.
“They have a really good idea of what’s important and what’s not,” he concluded.
“The only thing that’s left is to learn and work with the client.
You need to work with them as they’re your customer, but you need the right tools and the right skills.”
Online sales manager ‘a bit of a cheat’Mr Rodgers said he is currently working with a small company that he has “absolutely no control” over and that is the first of a series of projects he has been undertaking.
“That’s going to be a bit of an example of a cheatsheet, because I’m going to have to learn a lot from it and work on it,” he told The Irish Express.
“When you start something you can’t just start it and do it as you like, because you can get distracted and the company could collapse, so that’s why I need to do it well and not be so lazy and just get it done.”
Online advertising and marketing is one of the fastest-growing sectors in Ireland, with more than 5,000 businesses registered to offer digital marketing services, according to the Department of Social Protection.
In the last year, the number of businesses offering digital marketing has risen by 80 per cent, according the Association of Irish Companies (AIC).
Online sales managers, or SMs, have a growing role in the sector, and they can make millions from advertising and online sales.
“It was a bit like going into a shoe store and asking for a pair of shoes,” Mr McCarthy said.
He was working in a shoe business when he realised he could do better than that.
“We’re in a huge, big shoe store, so the shoe salesperson could do a great job.
It was a great opportunity to go out and get that kind of sales,” he recalled.”
So I went out and did it and I’m really happy with it.”
Mr Jones said that there is a huge need for digital marketing in Ireland.
“One of the things that is very difficult in Ireland is that it’s the only country in the EU that doesn’t have any laws on digital marketing,” he pointed out.
“Digital marketing is a very new thing in Ireland and it has a lot going for it.
It’s very easy to understand and very quick to start.”