Google’s new blueberry logo was unveiled earlier this month and has already attracted the attention of brands ranging from Nike to Disney.
But the new brand also looks like a cross between the iconic and the new, with a bright blue colour and the company’s trademark blue-on-white logo.
What’s behind the change?
In a blog post on the company blog, CEO Sundar Pichai wrote: “When you think about it, blueberries are so simple and familiar, and it’s easy to forget that the first blueberry that the world ever tasted was in 1840s England.”
But while blueberries have always been associated with British and Scottish heritage, Pichae said the brand was looking to take advantage of this and change the way people think about them.
“We’ve taken this opportunity to reimagine how people think of blueberries and to make them relevant to our global customers,” he wrote.
“The blueberry is an important symbol for the UK and, for us, it’s an important part of the story of the UK.”
So how does the new logo look?
The new logo is an attempt to be as natural as possible, Pachai said, adding that he believes it’s also a way to appeal to “the millennial generation”.
“We want to be relevant to the whole world, and our goal is to do that through our brand and through our products, which we’re very proud of,” he said.
Pichai also said that he believed the new blueberries were the most visually appealing and visually appealing blueberries ever made, as it featured a blueberry on a white background and a blue flower.
“They look amazing, the colours are fantastic, and the way they blend together and blend into the landscape, it makes it very distinctive,” he told the BBC.
Google’s new logo features a blue-and-white colour palette that mimics the original blueberry.”
It’s got that wonderful blue-grey look to it.”
Google’s new logo features a blue-and-white colour palette that mimics the original blueberry.
What are the differences?
The red colour used on the new nameplate, and blue and white on the previous logo, are different to previous branding.
The new nameplates have a “blue-and/or-white” colour palette, with an emphasis on the blue colour.
“Blue-and white has always been a big part of our brand, so it makes sense to have that reflected here,” Pichay said.
“If we’re going to make it a bit more global, we want to make sure it’s really clear, and so it doesn’t get confusing.”
As well as that, it is very much our brand now, and we wanted to make that clear.
“And we’re also very happy with how that works out.”
So that’s pretty much the main difference.
“What else is new?”
“One of the things that has changed is that there’s more emphasis on visual appeal.”
In the past, we’ve had a lot of emphasis on colour and visual appeal, so this is an example of that.
“And while the new design is much smaller, it still features a lot more than just the blue and yellow colours.”
There are some other colours, too, which are really iconic,” Pachay added.”
These are the very colours that we have used in the past on the logo.
“But you’re also seeing some other interesting elements.”
One example is the fact that there are three elements: the white flowers, the blue, and then the flower.
“How to use the new red and blue coloursThe new branding also features a different approach to colour in its new logo, which includes a red and a yellow background.”
Red and blue represent two distinct colours,” Puchai explained.”
When you look at a red colour, it represents the sun and the earth, so red is the brightest and it represents light.
“Whereas, when you look from a blue colour, you’re seeing the air, and you’re watching the sky and everything that’s out there.”
That’s what blue means to us.
“He also explained that the new colours have been carefully chosen to make the new branding stand out from other branding that has previously appeared on the same website.”
This is really a natural approach to our branding, and is an indication of our commitment to make our brand relevant to a global audience,” he explained.
And what does it mean for the company?”
Our blueberry branding is a great example of how we can capture that sense of timelessness, and make it accessible to our millions of consumers