The next big thing for digital marketers will be mobile apps.
According to new research from DigitalMarkets, almost half of digital marketers say they’ll have to buy an app to get their products and services to consumers.
That’s up from 40% in 2016.
That includes almost half who have already started using apps.
The data shows mobile apps have grown to be the most common way to get content to consumers, and the app market is growing faster than ever.
It also shows the apps are becoming the primary way for digital businesses to communicate with consumers.
The number of apps per market segment has grown from 20% in 2015 to 36% in 2017, according to DigitalMarkETS.
“The next wave of mobile advertising will likely be apps,” says Robyn Miller, digital marketing lead at DigitalMarketers, in a statement.
“We’re going to see more and more apps in the marketplace, but we also expect app growth to be slow.”
What are apps and what do they do?
Apps are online services that can be used to do many things, including search, order and more.
According the company, about 85% of mobile app installs come from apps, with only a handful coming from other sources.
About a third of all apps are owned by businesses.
The apps are used for a variety of things, but there’s one big difference: Most apps are designed to let you view ads on your phone or tablet.
That makes them easier to use for consumers.
But a growing number of businesses also want to make their apps look more like the ads they’re selling, and some of those apps are creating new ways for companies to make money through apps.
In addition to ads, apps are a way for companies that have more traditional revenue streams to create and sell more value through apps, according the company.
For example, if you have a subscription, you could create an app that allows you to download monthly amounts of content, and then sell that subscription as an app for the next month.
The same thing could happen with a business that wants to sell advertising or a podcast.
Apps can also be used for other kinds of business and content, such as social media marketing, for example.
DigitalMarkETs research shows that nearly 40% of digital marketing apps include a mobile app, and more than 20% of apps are paid.
The majority of the apps, though, come from businesses and the companies themselves.
In fact, a quarter of the businesses in the digital marketing segment said they have a mobile-only app.
“It’s not just the apps themselves that are being developed, but the content creators are also getting involved,” says Miller.
“As a company, you’re building out the apps and making sure that you have content that can make money off the ads, and you have that content to help sell that content.
So, you’ll see a lot more of that as digital marketers get involved with those types of platforms.”
What kinds of apps can you expect to see in the future?
According to the DigitalMarketing report, there’s a lot of room for growth.
“There’s so much opportunity in the mobile market that you really need to be thinking about the opportunities,” says Dan Ritz, CEO of DigitalMarket, in the company’s statement.
Some of the opportunities that the company sees are apps that can deliver a range of different types of content.
There are apps for people looking to do real estate, retail and other services, or for content creators.
“They’re all going to have a different focus and they all have different tools and different marketing tactics,” says Ritz.
“But the focus is really going to be on getting consumers to spend money.”
Another interesting opportunity is apps that help you customize your experience.
Companies have already built out an app store to offer a variety a curated curated set of curated apps that are designed for different users.
Those curated apps will be delivered through apps in your phone, tablet or computer.
The company notes that apps for mobile devices, like Snapchat, can be downloaded through the app store, but they are not necessarily curated and have different types and sizes of content than the apps in stores.
For instance, a video app may include a few songs, while another might have more than 15.
“You want to create something that’s engaging for your audience, but you also want it to be a great fit for your brand and your product,” says Scott Stolper, CEO and founder of Digital Marketing.
Some companies, like Google, have built their own app store.
Other companies are building apps that use other services and technologies to help build out the platform.
For companies that are building new products, there is the potential for new ways to monetize.
“Some companies are going to build products that are really targeted to specific groups of consumers, or that are going, like Instagram, to have certain types of ads or be focused on specific demographics,” says Stolber.
“Others are going in the direction of offering new products or services that aren