By using social media to reach new audiences, marketers can reach a larger audience than traditional media can, said Michael Noyes, executive vice president of digital marketing at Noyelles & Lipscomb, a New York-based marketing consulting firm.
For example, Noyels said, digital marketing campaigns on Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapchat are reaching over 3 million people every day.
He added that there is no better way to reach people who are using social platforms than through an interactive story, and he recommends focusing on content and messaging over visuals, which often leads to people leaving comments, “but people will still click on that link.”
For more than a decade, Noys has been marketing through social media platforms like Facebook and Twitter.
He has worked with businesses to grow their audiences on Facebook and other platforms, and has even managed to reach the top of the charts on those platforms, Nays says.
When he started working with digital marketing, Nells was working on a content-based campaign to drive more users to his blog, Nayes said.
He was hoping to reach a specific audience, but was disappointed with the responses to the content.
His campaign did well with a few key factors: It was effective, and it was organic.
In other words, Nolles was able to convince readers to click on his content because it had content that had nothing to do with him.
That’s how it worked for him.
His blog’s traffic doubled after he began using social.
He also got more people talking about his blog and his ideas, Nones said.
The posts gained some organic traffic, which helped his revenue go up.
The same is true for digital marketers who are trying to get in front of new audiences through social.
They can use the same strategies to reach them.
But there are also pitfalls, Nolls said.
Social media platforms often don’t reward content that is relevant to the audience.
For example, if your post isn’t relevant to an audience, you may not see any traffic from it.
In some cases, it can even lead to spam.
But using social for marketing isn’t the only way to succeed on social platforms.
Some of the most powerful social media campaigns will involve engaging your audience, helping them understand and engage with your content, Noles said.
You can also create a compelling story that drives people to your website.
For instance, Noya’s campaign using a photo essay of her daughter was a successful one.
It had a great story and was engaging, Nols said.
And the content was about her.
Noya says her campaign got the highest click-through rate among her posts, even though the story was not very relevant to her audience.
But the story could be a lot more engaging if it included a picture of her, which would help the reader understand the content and help her understand how to take action, Nanes said.
To maximize your ROI, focus on a specific set of influencers that can help drive engagement, Nohs said.
You also need to consider the type of content you post.
The best content will attract people who will share it and get more people to share it, Nops said.
That content also has the potential to drive sales, which is important because most people will skip a conversion if they’re not interested in reading about it.
When it comes to creating a story that engages people, Nons said, you want to keep the main goal simple.
That means not taking a lot of risk and not trying to be clever, Noks said.
It’s important to think about the reader’s mindset, too, Nins said.
If the reader is not interested, it won’t make sense to share.
And if the reader isn’t interested, he said, don’t worry about it, because the content is good.
But even if the content isn’t engaging, if it has enough emotional power to drive people to engage with it, then it will resonate with people, he added.
“It’s really hard to write a story without emotion,” Nokas said.
That’s because people can’t help but care about what they read.
“Emotion drives people,” Nollas said, “so if you’re writing a story, it’s going to get them excited and then drive them to share.”