The world’s first fully digital advertising agency has launched a crowdfunding campaign to launch its first pilot.
The firm is hoping to build on its reputation for creating sophisticated, creative digital content to make advertising more affordable and accessible.
Digital advertising has been a hotly contested industry, with the advent of Google Ads, Facebook Ads and Amazon Ads, which compete with each other for users’ attention.
Ads have traditionally been priced based on how many impressions they can get, with higher-end brands and publishers paying up to 20% of the average ad budget for a spot.
The current market has been fueled by the arrival of the likes of Facebook and Google, which offer millions of dollars in ad revenue per click.
The new startup, called DigitalMarkets, has built a technology platform for advertisers to build digital campaigns, and it has already raised $1.5 million from investors including Sequoia Capital, Accel Partners, and Sequoias Founders Fund.
DigitalMarketing’s business model revolves around the fact that it can monetize the data generated by the ads it produces.
By aggregating that data, advertisers can then sell those ads directly to consumers.
The startup’s CEO, Brian Johnson, says that the business model has the potential to revolutionize how advertisers interact with consumers.
“It’s not a one-way street,” Johnson told Business Insider.
“It allows advertisers to engage with consumers in ways that haven’t been possible before.”
He says that advertisers can leverage their data to target ads that are more relevant to their audiences, and then sell that targeted ad directly to the consumer.
The company is currently looking to hire around 10,000 people to help it build out its digital platform, and Johnson says it expects to hire more than 20,000 full-time employees by the end of the year.
For now, the company is targeting small- and medium-sized businesses, which are often more susceptible to ad spending.
But it hopes to eventually launch an app for consumers that will allow advertisers to make targeted ads targeting specific audiences.
Johnson also says that he hopes to see more startups launching their own ad platforms in the coming years.
“In five years, I hope to see a lot of companies that have this kind of capability come to market and compete with the giants,” he said.
“The idea is that they’ll be able to compete in a way that is not the size of Facebook or Google or any of the other big companies.
We believe that this is going to be a big market.”
He hopes to attract venture capital investment as well, as well as other traditional venture capital firms like Kleiner Perkins and Andreessen Horowitz.
DigitalMarkets has raised $2.6 million in funding, and as of March, it has more than a million subscribers on its platform.
Johnson is confident that the company can grow quickly, and that the service will be able make an impact on the advertising industry.
“The idea of using this technology to deliver targeted advertising to consumers and monetize that advertising is very compelling to me,” he told Business Insiders.
“I think that this kind a disruptive technology will be a really big thing.”
DigitalMarketing is still in its infancy, and the company has yet to announce how much it plans to raise for its initial round of funding.
The goal is to launch the platform as soon as it is ready, which would give the company plenty of time to build out the service.