Digital marketing expert and digital marketing specialist David Burt runs the Digital Marketing Research Group at Digital Marketing Australia.
David Burt’s research has focused on the role digital marketing can play in Australia’s future.
“In 2020, we expect the market for digital marketing to be worth $9.5 billion, with the majority of that coming from mobile and social media,” he said.
“In the same year, we estimate the market value of digital marketing is $10.5 trillion, representing a 30 per cent share of the Australian economy.”
The future of digital is incredibly bright and the industry is evolving at an amazing pace.
“Digital marketing trends in 2019Digital marketing trend in 2019The digital market is expected to grow by 30 per the next four years, rising to $9 billion by 2023, according to the Australian Bureau of Statistics.”
It’s a very strong year for digital marketers and this year we’re expecting a $4.5 million increase in digital spending, the fastest growth in four years,” Mr Burt said.
Digital marketing is changing in more ways than one.
It’s also changing how we work with brands.
Digital marketers are moving from “buzzing” to more deliberate tactics.”
Bulk marketing is still a big part of the business and people are still focused on getting the best bang for the buck,” Mr Pinto said.
A study conducted by marketing firm Nielsen found that 80 per cent of online users said they were not spending any money on advertising in 2018.”
I think we’ve come a long way in five years, and that’s really exciting to me, because that’s when the big companies and brands start to take notice,” Mr Anderson said.