Digital marketers who want to stay in the digital advertising business need to be on top of the job market, a new report from the McKinsey Global Institute says.
The McKinsey report, which examines digital trends, suggests that digital marketing could be the next frontier in the advertising industry, and the one that could help pay for the transition to a more diverse, and inclusive workforce.
“The future of digital advertising is changing rapidly, with the advent of social, mobile, and cloud-based services, which will allow marketers to reach their audiences on different devices and platforms,” said Mark Ozer, senior vice president of research and analysis.
“For marketers, that means they need to take advantage of their existing marketing channels to ensure they are doing the right thing for their business.”
What is digital marketing?
A term that refers to any type of digital marketing, including email marketing, social media marketing, video, search, and other digital marketing tools.
According to McKinsey, digital marketing is expected to account for nearly 50 percent of the total job growth by 2020, with job growth expected to be around 5.6 percent a year.
The job market is set to expand by 11.4 percent in 2019, according to the report.
Digital marketing jobs are projected to grow by 14.7 percent a month in 2019.
However, many employers will have difficulty keeping pace with this expansion.
“While digital marketing has become a highly sought-after career opportunity, it’s important to remember that the majority of digital marketers will be looking to return to traditional, traditional advertising,” said Andrew Gombert, vice president and chief economist for McKinsey.
“There will be an opportunity for some to become more established, but there are also opportunities for those looking to start out as a digital marketing employee to make a mark in a growing industry.”
What are the job openings?
The report estimates that about 1.1 million digital marketing jobs in 2019 will be vacant.
There are more than 60,000 digital marketing employees across the country, according the report, with more than a third of them in the United States.
While digital marketers are often considered the future of the industry, McKinsey says that it’s possible that many digital marketing positions will not be filled.
In the United Kingdom, the country’s biggest digital market, there were just under 3,000 job openings in 2019 alone.
While many jobs in the U.S. are open, the report says that “many will likely not be available, due to the number of positions that are open in the private sector and the high demand for digital marketing professionals.”
It also says that in 2019 there will be a shortage of digital agency talent and that “in the private and public sectors, there is a high risk of oversupply of digital professionals.”
How do digital marketers navigate the job hunt?
“Digital marketers have been trained to navigate the digital landscape and manage the digital space for the past 20 years, but the new digital jobs landscape is shifting in a way that has not been anticipated,” said Gombor.
“It’s the first time in history that digital job seekers will have to manage multiple platforms and channels, including mobile, cloud, email, social, search and others, while maintaining a robust digital identity and presence.”
The McKinseys report indicates that digital agency positions in the business will see an increase in the number over the next few years, with agencies and digital marketing firms expected to have to “continue to evolve to meet the evolving needs of digital marketers and digital companies.”
The report also predicts that “digital agencies and businesses will need to work collaboratively to leverage their existing knowledge and knowledge of digital industry trends to improve the overall quality of their digital marketing experiences.”
Digital agency positions will need a lot of resources to stay competitive.
“Many digital agency and business positions are expected to require large amounts of training and professional development resources,” said Ozer.
“Digital agency staffing levels will need an increase over the coming years, and will likely need to expand in order to accommodate the rapid expansion of digital roles in the industry.”
Are there any career tracks for digital agency or digital marketing roles?
There are several career tracks that digital marketers can pursue, and they include: Information technology, web development, design, and web development and marketing.
Some of these fields are also expected to see a growth in the coming year, and there are several opportunities for people to become digital agency workers.
In 2019, the McKinseys estimates that “there will be more than 8,000 people with an interest in digital agency jobs, with most of these positions being held in the public sector.”
It is also possible that some agencies could move to a new digital agency, or even hire a new talent to lead digital agency work.
It is worth noting that some positions in digital marketing will not require a specific level of technical expertise.
“With digital agencies and business roles increasingly moving to cloud-native platforms, there will also be a need for