A few weeks ago, I wrote about how the concept of “gamification” in social media marketing is changing how people engage with digital marketing.
And that’s important because it means that when we want to drive revenue from our digital business, we need to understand exactly what we are doing and how it will translate into actual sales and revenue.
Here are a few things to keep in mind when you think about what you should be doing to drive sales.
Know the metrics: We know that digital sales are driven by the number of views, clicks and retweets that people see on Facebook and Twitter, but the reality is that they are also driven by engagement.
So if we want our business to grow, we must understand exactly how our customers interact with our digital advertising and how our digital marketing is working.
The most important metric for success is the engagement rate of the digital marketing efforts.
How many times do people click on our ad?
How many people see our ad on their news feed?
What is the rate of people clicking on our banner ads?
We know the answer to these questions because we monitor the engagement and engagement rate for our advertising on social media.
A good place to start to understand this metric is by looking at the metrics that we are tracking and tracking how well our campaigns are performing.
Build a pipeline: There is no such thing as a magic bullet for growth.
There is a huge difference between a brand that has a big audience and a brand whose audience is relatively small.
A big brand like Facebook has a huge audience that they can reach with advertising, so building a pipeline of paid content and other revenue streams is critical to driving a sustainable growth strategy.
This is especially true if we are targeting a certain demographic or geographic region.
A well-performing digital marketing campaign that includes targeted social media advertising will likely generate more engagement, click-through rates and revenue than a campaign that is not targeted at a particular demographic or geography.
For example, we recently started an ad campaign for a brand called Pillsbury, a well-known brand in the nutrition world.
Pillsburys Facebook ads were well-received by both users and their audience, and we started to see a noticeable uptick in engagement from the ad campaign.
The campaign resulted in $1.3 million in revenue for PillsBurys over the course of the year.
The bottom line is that building a successful digital marketing pipeline is critical for our success.
Know who your customers are: Many people think that they will get a sales increase if they use their Facebook accounts to share links, promote the brand and post to the social networks.
However, these tactics can backfire.
People who engage with the ads on the pages they are visiting tend to share the content with others.
It is likely that if the brand has an ad-free strategy, they will be less likely to share content with other Facebook users.
The same holds true for social networks like Twitter, where people are less likely than others to share their posts and are less engaged.
As a result, our sales growth will likely be lower if we only use our ads on those platforms.
Keep your eyes on the ball: In order to grow our digital sales, we have to be mindful of the fact that our advertising revenue is going to fall if we don’t pay attention to our social media engagement and advertising performance.
It may seem counterintuitive, but we are not seeing enough of our social ads and Facebook advertising on the web.
We need to be strategic in what we do with our advertising dollars and focus on building a sustainable revenue stream from advertising that we have been using for the past few years.
Don’t forget about the margins: While there is certainly a role for social media in the digital advertising landscape, it should not be a primary source of revenue for a digital marketing agency.
The primary revenue source for digital marketing agencies is the ad dollars that they make through paid media and the referrals that they receive from customers.
The reason that we see so much more of our digital ad dollars come from advertising than the other way around is because of the large amount of referral traffic that our ads are generating on those social networks and through our paid social media ads.
This means that, for a lot of digital marketers, the primary source for revenue is a combination of direct and paid advertising.
The key to this strategy is to know how you are going to monetize your social media campaigns.
We often refer to this as “keyhole.”
In this case, our social content is the keyhole, because it is the content that we spend most of our time on.
We spend the majority of our efforts on the content on Facebook, Instagram and Twitter.
When we are creating content on those sites, we are using it as the primary content source for our ads.
However for our digital campaigns, we use a different model.
We typically create a lot