Digital marketing, or digital marketing for short, is a highly lucrative sector for any company looking to drive more sales, revenue, and brand recognition.
While the cost of digital marketing can vary wildly depending on the company and the target audience, the most popular types of digital services are those that offer a free, ad-free experience, or that include a social component.
The cost of these services varies widely across the market, and the average cost per dollar spent per digital marketer varies widely from $4 to $16.
However, it’s important to remember that digital marketing is only one of many types of marketing services that are available.
The following infographic shows the cost per digital service by category and the overall cost per $1 spent on digital marketing services in the United States.1.
The Big Five digital marketing platforms The following is a list of the five biggest digital marketing companies in the US, based on revenue in the last fiscal year.
These five companies accounted for approximately 76% of digital advertising revenue in 2015, which was up from 55% in 2014.1.)
Google Ads: Google’s ads platform, which launched in 2007, is the company’s biggest revenue driver.
Google’s AdWords advertising platform, launched in 2013, has a $8 billion annual revenue in its current fiscal year (FY15).
The company’s AdSense platform, also launched in 2015 and now has a revenue of $3 billion, accounts for only 13% of Google’s revenue.2.)
Twitter Ads: Twitter is Google’s largest advertising platform.
In FY15, Twitter accounted for 21% of all digital advertising revenues, which is down from 36% in FY14.
In its FY15 revenue, Twitter made $3.5 billion, which accounted for a mere 9% of the company�s total revenue.3.)
Facebook Ads: Facebook ads are Facebook�s most popular digital marketing platform, but it also accounts for the majority of its revenue. Facebook�es AdWords platform, Facebook�iAds, and Facebook’s AdMob services are the top three digital marketing businesses in the country.
In 2015, Facebook made $2.2 billion in digital advertising, which made up only 13.6% of its total revenue (15.4% for Facebook and 13.4%) (source: Mashable).4.)
Salesforce.com: Salesforce is a software company that offers a variety of digital products including online services, mobile apps, and social networks.
In the last 12 months, Salesforce made $8.2 million in digital marketing revenue.
Salesforce has a total revenue of over $200 billion, according to Statista.5.)
Microsoft Dynamics: Microsoft Dynamics is a company that makes online services for Microsoft Office 365 and Dynamics 365.
In fiscal year 2015, Microsoft Dynamics made over $6.8 billion in revenue, making it the company with the highest revenue share of all the digital marketing vendors in the world.6.)
Adobe Systems: Adobe Systems is a global advertising and digital media services company that sells digital media to companies such as Facebook, Google, and Twitter.
Adobe Systems makes revenue of more than $5 billion in fiscal year 2017.7.)
Microsoft: Microsoft is a major digital marketing company, accounting for more than half of all revenues in the U.S. in 2015.
Its digital marketing revenues increased by nearly 50% in 2015 over the previous year.
Microsoft also owns a wide variety of other digital marketing and media companies, including Adobe, Adobe Systems, SalesForce, Microsoft Office, and Adobe Systems.8.)
Yandex: Yandx is a digital advertising company that also sells digital marketing products to companies like Facebook, Microsoft, and Google.
In 2014, Yand (formerly called Yandia) made over 5 million digital advertising dollars in the fiscal year alone.9.)
Yahoo: Yahoo is a cloud-based company that operates as a content delivery network and advertising platform in the same way as Google.
Yahoo has been around since 1999, and it has been steadily growing in the digital advertising market.
Yahoo currently makes about $6 billion in ad revenue annually, which makes up 15% of Yahoo�s digital marketing expenses.10.)
Amazon.com and Bing: Amazon and Bing are companies that sell online content and services, such as Amazon Kindle and Bing.
In 2017, Amazon made $1.9 billion in advertising revenue, which accounts for 8.2% of Amazon�s ad revenue in that year.
In 2018, Amazon will make $635 million in ad revenues, up from $531 million in 2018.11.)
LinkedIn: LinkedIn is a social networking site that helps connect people with businesses and people.
In 2016, LinkedIn made $5.6 billion of ad revenue.12.)
Zynga: Zyngas games and entertainment business is a $60 billion global business that makes up about 10% of Zyng