The digital marketing analytics community has a lot of hype and excitement around digital marketing metrics.
While metrics are very important, they are not the whole story.
Analytics is an important part of any digital marketing strategy, but if you want to be successful in digital marketing you have to understand the data behind those metrics and analyze them to make sense of the data.
To do this you need to understand your metrics and then apply analytics to the data in order to make the most of it.
Here are the seven most important metrics you should know about digital marketing: