New business models, and how to use them, are the topic of a new digital marketing conference held on the campus of the University of Tampa.
The event is part of the Sarasota Digital Marketing Summit and will take place Friday and Saturday, Jan. 11 and 12 at the Sarasotan College of Business.
Sponsors of the event include Google, Twitter, Pinterest, Facebook, and Pinterest.com.
The conference will be led by the Sarasotte Business School and the Sarasotsa Digital Marketing Institute.
The Institute has been a partner in the Sarasottas digital marketing strategy since 2009.
The agenda for the event will include an open discussion on the digital marketing landscape, including the role of social media in digital marketing and how it will impact your business.
Participants will learn how to:Analyze data to identify the best digital marketing strategies for your company.
Decide on the best social media strategy for your business, and create content to drive social and engagement.
Develop the digital identity of your business using your branding and social media accounts.
Develop a social media presence to engage customers.
Use content marketing and social channels to drive new leads.
Create and deliver new products and services to your customers.
Get feedback on your digital marketing efforts and find out if your strategies are working.
Learn about the best strategies for increasing customer engagement and how your competitors are doing.
The Sarasottes digital marketing team will be available to answer questions.
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