Digital marketing company Digital Marketing Association reports that Google Analytics is the best way to improve your digital marketing efforts.
The organization reports that digital marketing tools like Google Analytics can provide a solid foundation for a successful digital marketing strategy.
Digital marketing tools can be used to:1.
Analyze your brand marketing campaigns2.
Monitor and track your social media presence3.
Monitor social media usage4.
Optimize your web presence5.
Analyse your email marketing campaignsA more comprehensive digital marketing report by Digital Marketing association found that digital marketers can focus more on the right tools, tools that will work well together.
Digital Marketing industry experts recommend that digital companies that are looking to invest in analytics should consider Google Analytics.
Digital marketers can also consider using a search engine optimization service, like Google, to improve their analytics efforts.