Google’s mobile advertising network, Google AdWords, is set to see an upgrade on Monday that will make it easier for advertisers to target people to their websites.
The announcement was made at the Digital Advertising Alliance’s annual conference on Monday in New York.
Advertisers will be able to choose from the following:Google AdWords for the desktop and mobile platforms, where Google’s technology can serve ads directly to people’s devices, including iPhones and Android devices.
In addition, advertisers can use ad units that use Google’s network to reach people directly, rather than directly to Google’s servers.
In a blog post, AdWords CEO Susan Wojcicki said the company has seen an increase in advertising volume in recent months.
Advertisers now spend more on ad impressions on their sites, Wojcik said.
The new Google AdSense integration will make this possible.
Google is working with a number of mobile ad networks and other technology vendors to ensure that this new model is robust, she said.
Wojciski said AdWords users will also be able use the new AdSense functionality to target their own ads.
“When you sign up with Google, you can choose between targeting your own ad unit or your Google account’s ad unit, and you can set the ads you want to run based on which of the two is most relevant to you,” Wojkcik wrote.
“In this way, AdSense allows you to target ads for yourself and your business with a great mix of personalized ads and targeted ads that are relevant to your business, and it also lets you target your business to people who have visited your site or are on your mailing list.”
Google is set for an increase of $10 per ad unit in Google Adsense in the US and $5 per ad in other markets over the next two years, Wajcickia said.
Google is also expected to launch a new ad network called AdSense Express in Europe.
Google says that this will enable Google Adwords to reach more people, with ads serving people directly on their devices.