Digital marketing is a growing area of growth in India and globally, according to the latest analytics from Digital Marketing Trends.
According to the research firm, there are now 2.5 billion active users on the platform and it’s growing by nearly a billion per year.
The report notes that it was one of the fastest growing markets in the world in the first quarter of 2019, which is when Digital Marketing is active, and is expected to double in the next few years.
Digital Marketing Trends has published a new report on the growth of digital marketing across the world.
The company said that digital marketing has more than doubled in the past year, reaching over a billion active monthly users in the United States alone, and over a million active monthly user in India.
Digital marketing has gained momentum across India since the emergence of Facebook, which launched in 2014.
In the last two years, it has grown to over 7 million users across more than 30,000 publishers and businesses.
However, according ToM, India is yet to catch up with the growth in the US and Europe.
Digital marketers in India need to invest in a strategy to grow their market share and reach a more diverse audience, the report added.
The report said that the key to success in India lies in targeting specific audiences and getting them to interact with the company in a personalized way.
According to the report, Indian digital marketers need to ensure that they understand the user’s needs and interests before the content is delivered.
“In the case of advertising, we need to take into account the user preferences, so that the content doesn’t feel like spam, or a distraction from the main purpose of the ad,” said Amit Narain, founder and managing director of Digital Marketing India.